Founders' Biographies

PresidentSheryl Rooker

Before starting PeopleWare Staffing in February 1993, Sheryl entered into the recruiting business in 1985 working for XXCAL, Inc., for 8 years.  Prior to that, she worked for 5 years at Northrop Aircraft as a Budget Analyst.  Sheryl learned many of her service skills from her training at Mary Kay Cosmetics while she was a skin care consultant.

Most importantly, Mary Kay Ash said, "People don't care how much you know, they only want to know how much you care." This is something that Sheryl applies to helping managers find the right candidates and helping candidates find the right job. She believes that selling is really "listening" and if you listen well, managers will tell you exactly what they want. Candidates want you to listen to what they want and then present them with the opportunities that make sense and meet their criteria.

Sheryl is active in professional associations as well as the community.  She has been a member of the Technology Council of Southern California (AKA: Southern California Software Council) since 1991, served on the Board of Directors as well as on other events and Co-Chaired the 1st Annual Technology Awards dinner as well as served on committees. Sheryl is a member of the Women Presidents' Organization (WPO), El Segundo and Manhattan Beach Chamber of Commerce and Society for Technical Communications (STC).  She is active in such organizations as the Manhattan Beach Education Foundation (MBEF), serving on the Board of Advisors of the Annual Manhattan Wine Auction to benefit Manhattan Beach Schools and a member of the Mira Costa High School PTSA.  She served as the Director of Recruitment for the 2nd Annual Manhattan Beach Youth Council in 2012/2013. Sheryl has been one of the Commissioners for Boys Manhattan Beach Youth Basketball since 2003, Co-Director of Fundraising Boosters and Vice President for Mira Costa Girls Basketball.  Sheryl has a passion for basketball and held a fundraiser for ex-NBA player, Jeff Grayer's Non-Profit, F.A.B.E.(Flint Athletes for a Better Education) to assist inner-city boys in Flint, MI to participate in AAU level Basketball to help achieve a higher education.  In 2010, she co-founded a small of group of Women Presidents in the South Bay.

Chief Operating and Financial OfficerJeff Thaler

Jeff Thaler started his career in 1983 as a Systems Analyst at Tandem Computers and then quickly entered hardware sales as the youngest Account Manager in the company's history. In his eight years with Tandem, he was responsible for the sales of numerous multi-million dollar systems utilizing fiscal analysis, benchmarks and multi-level marketing. After Tandem, Jeff worked for Information Builders as one of their top sales people selling multi-platform data integration and reporting software.

When Jeff co-founded PeopleWare in February of 1993, he knew that they had a good foundation for a successful business. Sheryl, with her years of experience in recruiting for the software industry, and Jeff, with his financial, sales and technology background, made a great team.

Today, Jeff focuses on overall operations of the company and insuring it remains fiscally strong and well positioned. According to Jeff, "We are in a new, evolving economy where new industries and opportunities are being created almost on a daily basis, and technology is the driving force behind it all. PeopleWare® will continue to expand its services to understand and meet the staffing needs of this new growth in technology." Jeff also spearheads the "going green" efforts: positioning the company to meet the needs of the Green Industry and implementing various systems to reduce consumables while improving operations.

Jeff believes that PeopleWare's reputation is everything and takes pride in the service the company offers. "The fact that for almost 20 years nearly 100% of our clients have come from referrals speaks volumes for the high level of ethics and service we provide."

Jeff graduated from Western State College of Colorado with a double major in Business Accounting and Business Finance, and with a minor in Computer Science. He has been a member of the Manhattan Beach Education Foundation Board and ran the Annual Manhattan Wine Auction that generated nearly $1.5M for public schools during that time. He is a member of the PTSA for Mira Costa High School in Manhattan Beach, California and is an active member of the Board of Advisors for the Annual Manhattan Wine Auction.